Language Matters: Social Campaign

The words we choose and the language we use have the power to affect the people and the world around us. Our words represent our beliefs, morals, prejudices, and principles—sometimes in ways we may not mean—and can shape an audience’s perceptions of us as well as the issues about which we speak and write.

As language continuously evolves to better reflect social and cultural paradigms, we must evolve, too. No one is perfect but we can all improve if we are willing to be honest, humble, and thoughtful—even when it’s hard.